It was 1993, and the worst performing Ford store in the Twin Cities had recently fallen forward under a new owner and new name. And while fresh leadership and tasteful rebranding would certainly ensure lateral success, an entirely new philosophy was what was going to drive it high.
This new philosophy would require a bit of off-roading from the status-quo. It was time to put something new on the auto world map; time to give the automotive industry a brand-new reputation.
In revisiting all the brands we knew, companies we loved, and most memorable places we’d been, we found one common denominator. It wasn’t building aesthetics, the location, or even the product that stuck with us, it was always the people.
Today, 30 years later, we are humbled and grateful. For the fifth year in a row, Apple Autos was named a Star Tribune Top Workplace of 2023. Not only were we ranked #39, but we were also the top Automotive Dealer.
Since we opened our doors in 1993, we committed ourselves to building a culture that shattered industry stereotypes, and we started with our people.
We asked one of our employees who has been with us since the very beginning what one of his most memorable moments was with Apple Autos. He recalled the first time he went out to clean off cars after a heavy Minnesota snowfall in ’94.
“I noticed the owner was right there with us, dusting off the vehicles. It showed me that this was a place that worked more like a family than like a business. It was nice to be treated like a person rather than just an employee.”
We said it then, and still today. We have nothing of greater value than our people. They are the secret sauce to our success.
And we still believe the best is yet to come!
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